The Look // Area // Spring 2015

Area made it’s official debut this fall.  Specializing in new textures, Piotrek Panszcyk and Beckett Fogg’s collection has been met with nothing but excitement and acclaim.  We were fortunate enough to get a little time with Piotrek as he shared the inspiration and the secrets behind this much-talked about collection.

Can you tell us a little bit about Area?  How did it come to be?

Area started when (first name?) Beckett was working at Calvin Klein and I was about to graduate from Parsons.  I was working on the show, Beckett came over to the studio one day with some embossed leather and I made a pair of shorts out of one of my patterns. People responded positively to them (they are in the last collection), that motivated us to start thinking about area. We were always attracted to each others work when we where at Parsons, and we started flirting with the idea of starting on our own at some point, and we took the leap in November 2012. I think we both felt like it’s the right time, and we both have things to say and share.

Please tell us the theme of this particular collection.  Did you think of the theme during the design process? Did it reveal itself in surprising ways?

We don’t really focus on a specific theme. I think we are interested in the idea of  creating ‘texture’, the way we get there can be all over the place, we love to research, we like to process a lot of information, and then filter it out into something that feels more concrete and direct, but surprising. It’s about looking again.

What does this particular collection mean to you as the designer?

One down!

Are there any interesting details, sourcing, materials or other secrets of the studio we might share? Perhaps one look in particular you would like to highlight?

We specialize in textile manipulation, and specifically a technique called embossing. It is achieved by imbedding a lot of heat and pressure into a textile, which then creates a 3d pattern into the fabric. For us it is really about stamping our identity or signature into fabric. We use lots of other methods of manipulation.  It’s all about taking a raw material and changing it into something else. That is really what we love to do.

What other type of art (a play perhaps, or an album, or a gallery show…) has inspired you recently? Any details you can share about how it found its way into your work?

We are constantly visiting exhibits / galleries, and pulling references from the city in general. This season, images of Leonardo from the movie Basketball Diaries were popping up on our image board pretty consistently.  Instead of doing the concept of sportswear, we decided to insert a really direct reference, and the most direct way we could do it was with his face!

What can we expect from the brand this year?  Any interesting projects?

We will be launching 5 new styles in our Capsule Collection around the Holidays, so look out for that! Also working on an in-store installation / collaboration.

Where can we buy the collection?

Opening Ceremony and Moda Operandi!