How to define SXSW style? Much like the festival itself, it’s a big, messy, oddly harmonious amalgamation of influences. It’s a bit earthy. It’s not afraid to get messy. Of course, it also has to travel, since a typical day is a marathon that takes the wanderer from sunrise to well after sunset—hot, sweaty, Lone Star-soaked and largely on foot. For girls that means little leather bags, flats and plenty of midriffs. For guys, it’s not a huge diversion from a jeans-and-tees philosophy individualized with tattoos and locks that remind of their 60s forebearers. And shades for all. We saw plenty of personality among the good-looking denizens of Austin collected here, at fests including the Nylon Magazine event at W Austin, The Miike Snow headliner at Lustre Pearl and the carnivalesque stream of concert-goers on 6th Street. Though the most important thing, of course, is to just let it rock.