Rebel Yell // Jeremy Scott // Arcade44 Original Video

“Greetings from Paradise!” read the invitation to Jeremy Scott’s Spring 2012 collection. Certainly, the divine Mr. Scott would top our desert island list, if only for his irrepressible spirit and cheeky, rebellious heart. So we didn’t hesitate when we were invited to spend the days leading up to the runway show in the inner sanctum of JS operations.

We got a front-row view of the action as the new collection—a playful and yet provocative mix of references from his Midwestern youth and a rollicking, rockabilly approach to Americana—revealed itself among the whirlwind of preparations. Model castings, late-night tailoring sessions, studio visits (and don’t miss the winged adidas Originals x Jeremy Scott kicks on the guys’ feet)… everything taking shape before the lights go up for a few delirious moments on the runway. The designer was more pensive than we expected, immersed in the work required to breathe life into it all. What we captured was a surprisingly thoughtful master of ceremonies with one mission: have a little fun with your fashion, people!

Dig the track on this clip? That’s our girl Becca Schack’s “Your Restaurant.” We’re pretty geeked on her “electro-sexy” new approach to pop.

—Angela Cravens