Ich R U // Boys Noize

Continuing what just might be the most high-quality, lasting legacy in dance music since Daft Punk, German crossover artist Boys Noize has just released his new video for “Ich R U” and it is a visual masterpiece. Amid robo-vocals and the Berliner’s beats, directors Patrick Jean & Sebastien Loghman have created a world where literally everything is a computer, fitting of the digital sound of popular music today — but is “less technology, more nature” their real message? Watch “Ich R U” and decide for yourself…

Boys Noise is currently on tour in the UK with stops in France and Sweden later this month, but you can listen to the new album Out of the Black right here.

—Marie Cravens