i (video) // Kendrick Lamar

While Kendrick Lamar continues to work on his new album, which is currently without a release date, he decided to unveil the official video for his latest single, “i.”    Recently, Kendrick sat with down with Hot 97 and gave some insight into the single.

“I think from jump the classifications of music is totally twisted because now we have a generation where you take an Isley Brothers sample, which is soul, and now we’re in a world where people would consider it pop,” Kendrick said. “And I knew that would come of course. But as me as a leader in music I want to revamp that whole thing. And put it back to its original origins and do that. You feel what I’m saying? And not be scared to step out and say ‘Okay, this is not that. This is black. This is soul. And y’all kids gotta know this.’ My initial idea on writing this record really was for two people. I hit Top Dawg, I said ‘I wrote a record for the homies that’s in the penitentiary right now. And I also wrote a record for these kids that come up to my shows with these slashes on their wrists saying they don’t wanna live no more.’ It’s serious. And people on the inside they don’t feel like they don’t got nothing to live for. People on the outside [too].”