A Message // Kelela

I-D today premieres the beautiful and haunting music video for Kelela’s track “A Message,” a creative collaboration between the singer and the mag.  Directed by i-D stalwart Daniel Sannwald (the man behind i-D’s frenetic visuals for M.I.A.’s, Y.A.L.A.), this hypnotizing video plays with light, bathing Kelela in hues of red, purple and black, which represent the stage that comes before lust and the darker realization of love.

Check it out…