SXSW // A$AP Rocky

Saturday, March 18 // On a hot, sunny Austin afternoon, denizens of SXSW crowded into a dark, cavernous barn for the Mess with Texas event. Inching closer and closer to the stage as they broke into spontaneous chants of “A$AP… A$AP… A$AP…” the air was thick with medicinal smoke and the tension of waiting. Finally, in a blast of gut-throbbing beats, A$AP Mob appeared and Harlem’s pretty one took center stage. Later that night, another performance would culminate in a messy fight as the Mob got into a scuffle with members of the audience. For this moment, though, the crowd wanted one thing, and they got it. Rocky, it’s your turn in the ring.

—Angela Cravens